Applaydu Play & Discover: A Safe Creative World Where Learning Comes to Life

Empower your child to imagine, create, and grow with over 1,500 characters and 16 educational mini-games. Experience the award-winning, 100% kid-safe platform with no ads and no in-app purchases—trusted by parents worldwide.

Publisher

FERRERO TRADING LUX S.A.

Adventure Awaits Inside

Discover the interface used by 19M+ users.

Character customization screen in Applaydu where kids can create their own unique avatar style

A girl holding a white rabbit in a virtual animal clinic with a monkey patient

Scanning a Kinder toy unicorn into a digital fantasy world using augmented reality in the Applaydu app

A child playing a racing game using augmented reality with a physical toy car in the Applaydu app.

A colorful gameplay screen showing kids learning healthy eating and life skills in the Applaydu app.

A cartoon hedgehog reading a book next to a digital story builder with animal characters in the Applaydu app

Child interacting with a triceratops toy through the Applaydu augmented reality feature

Applaydu parental control interface for monitoring children's playtime and activities

A World of Discovery Built for Your Child

The tools that make this app stand out, trusted by 19M+ users.

🛡️

100% Safe & Ad-Free

No in-app purchases or hidden ads. Enjoy a secure environment certified by the kidSAFE Seal for total parental peace of mind.

✨

Bring Toys to Life with AR

Watch Kinder characters jump into the real world with immersive Augmented Reality and active games that encourage physical movement.

🎓

Learn Through Creative Play

From STEM basics and coding to social-emotional learning, our activities are designed to support your child's unique developmental milestones.

Loved by users worldwide

Trusted by 19M+ people who love this app.

"As a parent, finding a truly safe digital space is rare. Applaydu is a breath of fresh air with absolutely no ads or hidden costs. My 5-year-old is obsessed with the Emotiverse, and I love that she's learning to express her feelings while playing in a secure, educational environment."

Sarah M., Millennial Parent

"The AR features are mind-blowing! My kids love scanning their toys and seeing them come to life. It's not just passive screen time; the Joy of Moving games actually get them active around the living room. It's the perfect blend of physical play and digital learning."

James T., Tech-Savvy Dad

About the app

Everything you need to know about Applaydu Play & Discover.

Description

**Role-play, Create & Learn with Applaydu Season 6 -- A Kinder Digital World for Kids!** Applaydu by Kinder is an award-winning app for kids and parents, offering a safe and creative world filled with various activities. Let your children imagine, create, play, and learn with over 1,500 characters across 11 different themes. **IMAGINE & UNLOCK DIFFERENT ROLES** Your children can imagine and play different roles -- such as car racers, veterinarians, space explorers, or fantasy characters such as princesses in the unicorn world, pirates, fairies, and superheroes! Enjoy an open-ended world full of exciting themes with your family, from NATOONS, fantasy, space, city, EMOTIVERSE, LET'S STORY! and more. **BUILD CHARACTERS & CUSTOMIZE YOUR KIDS' WORLD** With Applaydu by Kinder, kids and parents can build their own avatars, choosing hairstyles, outfits, shoes... Let your children customize their world full of life with paintings, furniture, and other items. **CREATE TALES & EMERGE IN BEDTIME STORIES** Your kids can create their own stories and adventure books by exploring different worlds in Applaydu. With LET'S STORY! by Applaydu, let your kids imagine and build up their stories by choosing characters, locations, plots and quests. **LEARN THROUGH PLAY** Applaydu by Kinder supports your kid's growth from basic skills with shapes, colors, math, etc., to life skills in the avatar house such as brushing teeth, taking a shower, sorting trash and eating healthily. Especially with EMOTIVERSE by Applaydu, your children can play and learn about emotions and how to define and express different feelings. **16 MINI-GAMES & INNOVATIVE AR ACTIVITIES AWAIT** Applaydu by Kinder offers a variety of mini-games, stories and quests that keep kids engaged while reinforcing learning concepts such as puzzles, coding, racing, tracing words... Your kids can also develop creative skills through drawing and coloring games, then showcase their work in the avatar room. Parents and kids can also enjoy AR in JOY OF MOVING games! Backed by science, these fun-filled games keep kids active & learning through the proven JOY OF MOVING methodology -- helping them grow, move, and thrive through exciting play at home! **A SAFE & TRUSTED PLATFORM BY PARENTS** Developed by Kinder, a brand trusted by families worldwide, Applaydu is 100% kid-safe, having no ads, no in-app purchases and supported in 18 languages. Applaydu is trusted by parents worldwide, verified by Mom's Choice Awards and Parents' Picks Awards 2025. Parents can monitor their children's progress at ease with customized recommendations and time-control support. _____________________ Applaydu, an Official Kinder App, is certified by the kidSAFE Seal Program (www.kidsafeseal.com) and EducationalAppStore.com. Contact us at contact@applaydu.com For privacy-related questions, please write to privacy@ferrero.com or go to http://applaydu.kinder.com/legal To find instructions to delete your account, please visit: https://applaydu.kinder.com/static/public/docs/web/en/pp/pp-0.0.1.html

Latest Version

6.2.2

Size

759.0 MB

First Released

Dec 14, 2020

Start Your Child’s Safe Digital Adventure for Free!

Join over 19 million families on the award-winning, 100% ad-free platform where learning and imagination come to life. No in-app purchases—just pure, creative play.

FAQ

Frequently Asked Questions

Everything you need to know about Applaydu Play & Discover

Is Applaydu Play & Discover free from ads and in-app purchases?

Yes, Applaydu Play & Discover is 100% kid-safe, with no ads and no in-app purchases. Parents can trust its safe environment for children, verified by certifications and awards.

What learning skills does Applaydu by Kinder support for children?

Applaydu by Kinder supports basic skills like shapes, colors, and math. It also teaches life skills such as brushing teeth and healthy eating, and emotional understanding through EMOTIVERSE.

Can children customize characters and worlds in Applaydu?

Yes, children can build their own avatars by choosing hairstyles, outfits, and shoes in Applaydu. They can also customize their world with paintings, furniture, and other items.

Does Applaydu offer parental control features?

Yes, Applaydu offers parental control features. Parents can monitor their children's progress, receive customized recommendations, and manage daily playtime with time-control support.

What kind of activities are available in Applaydu Play & Discover?

Applaydu Play & Discover offers role-play, character customization, story creation, learning through play, 16 mini-games, and innovative AR activities like drawing, coloring, and JOY OF MOVING games.

How many story possibilities are there in the Applaydu LET'S STORY! feature?

The LET'S STORY! feature in Applaydu offers over 40,000 story possibilities. Children can imagine and build their own tales by choosing characters, locations, plots, and quests.

Is Applaydu Play & Discover recognized by any awards?

Yes, Applaydu Play & Discover is an award-winning app. It is recognized by Mom's Choice Awards and Parents' Picks Awards 2025.

How can I delete my Applaydu account?

Instructions to delete your Applaydu account are available by visiting the provided link: https://applaydu.kinder.com/static/public/docs/web/en/pp/pp-0.0.1.html. This ensures user privacy.

What AR experiences does Applaydu offer?

Applaydu offers various AR experiences, including drawing and coloring games, Joy of Moving games for physical activity, and interacting with NATOONS characters like dinosaurs.

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