IPSY: Personalized Beauty

IPSY: Personalized Beauty

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Logo of IPSY: Personalized Beauty

IPSY: Personalized Beauty – Your Unique Style, Curated Just for You

Join 6 million+ members and discover prestige brands like Fenty Beauty and NARS. Take our personalized quiz to get a custom subscription and save up to 80% on makeup, skincare, and more.

Publisher

Personalized Beauty Discovery, Inc.

Category

Shopping

Downloads

6M+

User Rating

4.8/5

Total Ratings

247K+

Locales

1

A Glimpse of Your Glam

Discover the interface used by 6M+ users.

IPSY app screen showing a pink makeup bag and various cosmetics with the text Discover Personalized Beauty

IPSY app screen showing a pink makeup bag and various cosmetics with the text Discover Personalized Beauty

Mobile app screen showing the IPSY Beauty Quiz for personalized makeup and skincare recommendations.

Mobile app screen showing the IPSY Beauty Quiz for personalized makeup and skincare recommendations.

IPSY app screen displaying subscription membership tiers including Original Extra and Ultimate plans for personalized beauty products.

IPSY app screen displaying subscription membership tiers including Original Extra and Ultimate plans for personalized beauty products.

Screenshot of the IPSY app showing a How to Use It tutorial for Fenty Beauty and customer reviews.

Screenshot of the IPSY app showing a How to Use It tutorial for Fenty Beauty and customer reviews.

IPSY app interface showing a beauty product review screen with star ratings and shade preference emojis.

IPSY app interface showing a beauty product review screen with star ratings and shade preference emojis.

IPSY app shop displaying exclusive member prices and new beauty arrivals with significant savings

IPSY app shop displaying exclusive member prices and new beauty arrivals with significant savings

Beauty Discovery, Personalized for You

The tools that make this app stand out, trusted by 6M+ users.

Tailored to Your Profile

Take our signature quiz to get skincare and makeup matched to your unique skin type, hair goals, and personal style.

🛍️

Exclusive Member Savings

Score up to 80% off on prestige brands like Fenty, NARS, and Glow Recipe in our 24/7 members-only shop.

💄

Master Your Look

Go beyond the bag with thousands of expert tutorials and step-by-step guides to help you use every product like a pro.

Loved by users worldwide

Trusted by 6M+ people who love this app.

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"I am absolutely obsessed with how accurately IPSY matches products to my skin tone and hair type! I've discovered so many of my now-favorite brands like Fenty and Glow Recipe through my monthly bag. Plus, the Flash Sales are a total lifesaver for my budget—I have grabbed high-end palettes for nearly 80% off retail prices!"

Mia Rodriguez
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"As a busy professional, I love that IPSY does the research for me. The subscription lets me pick my own products every month so I always get exactly what my skincare routine needs. The step-by-step tutorials in the app are also a game-changer for learning how to use new tools and serums effectively."

Sarah Jenkins

About the app

Everything you need to know about IPSY: Personalized Beauty.

Description

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.

Latest Version

4.0.1

Size

65.2 MB

First Released

Sep 11, 2015

Ready to Personalize Your Beauty Routine?

Join 6 million+ beauty lovers. Download the app to take your quiz, discover brands like Fenty and NARS, and save up to 80% on products curated just for you.

Download on App Store
FAQ

Frequently Asked Questions

Everything you need to know about IPSY: Personalized Beauty

What is IPSY?

IPSY offers personalized beauty products through subscription plans, matching users with makeup, skincare, and other beauty items based on a preferences quiz. It also provides tutorials and exclusive shopping deals.

How does IPSY personalize beauty products?

IPSY personalizes beauty products by having users take a quick quiz about their preferences, including skin concerns, hair type, and favorite makeup. This quiz helps match users with suitable products.

What are the subscription plans offered by IPSY?

IPSY offers three subscription plans: Original, Extra, and Ultimate. These plans provide different quantities and types of beauty products, catering to various beauty lovers.

What is the price of IPSY Original?

The IPSY Original plan costs $14/month. This plan includes 5 beauty products in a makeup bag.

Can users choose their products with IPSY?

Yes, IPSY users can choose their products every month. IPSY Original members select 1 product, while IPSY Extra and Ultimate members select 3 products.

Does IPSY offer shopping deals and sales?

Yes, IPSY offers member-exclusive sales, allowing savings up to 80% on top brands. These include the 24/7 IPSY Shop, quarterly Mega Drop Shop, and limited-time Flash sales.

What beauty brands does IPSY feature?

IPSY features well-known brands such as NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, and TARTE. It also includes new, emerging beauty brands from around the world.

How does IPSY help users learn about new products?

IPSY helps users learn about new products through thousands of makeup tutorials, face charts, and step-by-step guides. These resources assist in creating various looks and understanding product usage.

What is the purpose of reviewing products on IPSY?

Reviewing products on IPSY makes future picks even better. The more reviews users provide, the more accurately IPSY can handpick the best products for them.

Can users upgrade their IPSY membership with a Beauty Boost?

Yes, users can upgrade their IPSY membership with a Beauty Boost. This upgrade provides first dibs on a premium, splurge-worthy bonus full-size product.