This: Easy Photo Labels for beautifully clear visual storytelling.

Add elegant pointers and informative commentary to your photos with the award-winning app designed for creators who value minimalist style and professional clarity.

Photography & Design ›

Publisher

Tinrocket, LLC

Beauty in the Details

Discover the interface used by 279K+ users.

Smartphone screen showing the This app interface with text labels and pointers on a photo of cookies and flowers

A screenshot of the This app on an iPhone showing a pointer and text label on a photo of the Eiffel Tower.

iPhone interface of This app showing minimalist text labels and pointers on an office photo

A smartphone screenshot of the This app showing a photo of a beagle dog with several elegant text labels and pointers highlighting different features.

A vintage family photo annotated with clean text labels and pointers using the This Easy Photo Labels app interface.

An iPhone screenshot of the This app showing minimalist text labels and pointers used to annotate a photo of bagels and coffee.

Tell the Whole Story

The tools that make this app stand out, trusted by 279K+ users.

🖋️

Designer Pointer Styles

Choose from seven minimalist and expressive pointer designs that complement your photography rather than cluttering it.

🤏

Effortless Interaction

Skip the complex menus. Add, resize, or reposition your labels with simple, intuitive gestures designed for a seamless mobile experience.

👁️

Smart Text Legibility

Focus on your message while the app automatically optimizes text contrast and clarity against any background or color.

Loved by users worldwide

Trusted by 279K+ people who love this app.

"I've tried dozens of annotation apps, but nothing matches the clean, minimalist aesthetic of 'This'. It turns my messy gear shots into professional-looking guides for my followers. It’s the only tool I trust to keep my Instagram feed looking polished and intentional."

Elena Rodriguez

"As a project manager, I need to send clear visual instructions to my team every day. The built-in markup tools are always so clunky and unreadable, but 'This' makes labeling specific details incredibly fast and elegant. It has genuinely streamlined our entire communication workflow."

Marcus Thorne

About the app

Everything you need to know about This: Easy Photo Labels.

Description

Tell the whole story by adding pointers, labels, descriptions, and commentary to your photos. FEATURES: • Awarded “App Store Best of 2016” by Apple • From Tinrocket, creator of Waterlogue (App Store Best of 2014) and Olli (App Store Best of 2017) • Clean, minimal design • Simple, interactive, and fun to use • 7 expressive pointer designs to suit your mood • Easily add, delete, re-size, or re-position pointers • Automatically optimizes text legibility • Save to your phone or share via Instagram, Facebook, Bluesky, Mastodon, Message, Email, and more WHAT PEOPLE ARE SAYING ABOUT THIS BY TINROCKET: “App Store Best of 2016" —Apple “App Store Pick of the Week” —Starbucks “This for iOS makes adding simple annotations to photos dead simple”—Lifehacker “This is an absurdly easy way to add information to photos and send them away.”—MacStories KEEP UP WITH TINROCKET: • Follow @Tinrocket on Instagram for the latest! • We’re here to help: If you have a question or need assistance, you can always email us at support@tinrocket.com • If you like “This,” please consider leaving an App Store review or rating. Every review counts and helps indie developers like ourselves.

Latest Version

1.3.5

Size

44.7 MB

First Released

Apr 7, 2016

Make your point beautifully.

Join thousands of creators using the App Store's most elegant labeling tool. Simple, minimal, and designed for those who value clarity.

FAQ

Frequently Asked Questions

Everything you need to know about This: Easy Photo Labels

What is This: Easy Photo Labels?

This: Easy Photo Labels is an app that enables users to add pointers, labels, descriptions, and commentary directly onto their photos to tell a complete story.

Can I customize the pointers in This: Easy Photo Labels?

Yes, This app allows users to easily add, delete, re-size, and re-position pointers. It offers 7 expressive pointer designs to suit various moods and needs.

How can I share photos created with This app?

This app integrates sharing capabilities, allowing users to save their labeled photos directly to their phone or share them via Instagram, Facebook, Bluesky, Mastodon, Message, and Email.

Is This: Easy Photo Labels a recognized app?

Yes, This: Easy Photo Labels was awarded "App Store Best of 2016" by Apple. It is developed by Tinrocket, also known for Waterlogue and Olli, which received similar accolades.

Does This app optimize text legibility on photos?

Yes, This app automatically optimizes text legibility. This feature ensures that all labels and descriptions added to photos remain clear and easy to read for the viewer.

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