Digital Intelligence Methodology: Deciphering the Digital World
The analysis of the modern digital landscape requires a holistic and sophisticated approach. Our methodology is based on a unique system, designed to provide a 360-degree view and precise insights into the online behavior of consumers, markets, and businesses.
The Intelligence Engine: Transforming Raw Signals into Actionable Insights
Our sophisticated platform, which we designate as the Intelligence Engine, is the core mechanism that transforms vast quantities of raw digital information into meaningful business intelligence. This rigorous transformation operates across four critical phases:
- Foundation Building (Collection): We begin by constructing a comprehensive 'Data Universe'—a statistically robust and diversified pool of signals ensuring wide representation across user types, geographic locations, and devices.
- Data Refinement (Synthesis): The incoming raw data is then meticulously refined. Advanced algorithms clean, cross-reference, and merge inputs through sophisticated processing to prepare them for detailed analysis.
- Predictive Calibration (Modeling): The refined data flows into cutting-edge Machine Learning models. These models normalize the inputs, applying calibration and predictive techniques to establish an accurate, consistent, and forward-looking perspective on the digital landscape.
- Insight Mobilization (Delivery): The final output is high-value digital intelligence. These powerful, ready-to-deploy insights are made instantly accessible through our dedicated platform and API, empowering users to drive strategic decisions.
The Four Data Pillars: A Universe of Signals
To ensure total redundancy and resilience to market changes, our methodology relies on a fusion of digital signals from four distinct and complementary sources:
- First-Party Direct Measurement Millions of websites and applications voluntarily choose to share their own analytics (such as Google Analytics). This source provides a solid base of verified information that helps contextualize a company's performance relative to its market.
- Contributory Network This is a collection of consumer products that aggregate anonymous data on device behavior at the site and app level. This approach ensures an accurate representation of diverse audiences and devices.
- Strategic Partnerships A global network of organizations—including Internet Service Providers (ISPs), measurement companies, and Demand-Side Platforms (DSPs)—that capture crucial "digital signals" to understand online behavior.
- Public Data Extraction An advanced algorithmic engine automatically indexes and captures publicly accessible information from millions of web pages and applications each month, similar to how search engines operate.
From Raw Data to Predictive Analysis: The Power of AI
We leverage Artificial Intelligence (AI) technologies and Machine Learning algorithms to deliver powerful digital traffic intelligence, by performing:
- Processing Initial data cleaning to remove any Personally Identifiable Information (PII) at the source, followed by classification and synthesis of billions of inputs.
- Modeling Continuous training of machine learning models, reduction of noise and bias, and blending of models for scientific calibration that generates cutting-edge estimations.
- A cross-validation process supervises this technology daily, ensuring the accuracy of trends and consistency of scale over time.
Digital Trust: Commitment to Privacy 🔒
Privacy is integrated from the design stage (Privacy by Design) and is an absolute priority. We are committed to complying with and exceeding current standards and regulations (such as GDPR and CCPA).
Our commitment to privacy is structured as follows:
- We use a multi-step verification process to ensure that collected data is free of any Personally Identifiable Information (PII).
- Behavioral data is shared anonymously and aggregated at the site or app level, not at the individual user level.
- Data is never used for advertising or targeting, and we do not collect behavioral data via "cookies."