LINE Official Account: Grow Your Community and Professional Presence

Engage your audience with personalized 1-on-1 chat, automated responses, and high-impact broadcasts. The essential tool for US businesses to build loyal relationships and deliver exceptional service, right from your mobile device.

Business Management ›Communication & Messaging ›

Publisher

LY Corporation

Connect at a Glance

Discover the interface used by 10M+ users.

LINE Official Account home screen with business management tools and message statistics

Infographic showing how to connect with customers and manage a business account using the LINE Official Account app on a phone

Smartphone screen showing a real-time chat between a business and a customer for a table reservation on the LINE Official Account app.

Interface of the LINE Official Account app showing an ongoing voice call with a customer named Sally including mute and speaker options.

Interface of the LINE Official Account app showing the editor for a broadcast message with text and a photo of a breakfast plate for a cafe promotion.

Screenshot of LINE Official Account app showing a digital coupon preview for a free drink to push sales and reward customers.

A mobile interface of the LINE Official Account app displaying customer analytics including friend growth and gender demographics.

Connect Deeply with Your Community

The tools that make this app stand out, trusted by 10M+ users.

📩

Direct Customer Reach

Skip the crowded inbox. Send broadcast messages and rich coupons directly to your followers with open rates that far outperform traditional email marketing.

🤝

Personalized Service, Automated

Deliver exceptional hospitality through 1-on-1 chat, while using smart auto-replies to manage your business hours and customer expectations efficiently.

📈

Data-Driven Growth

Gain valuable insights with detailed friend statistics and coordinate your growing team seamlessly using secure multi-user sub-admin access.

Loved by users worldwide

Trusted by 10M+ people who love this app.

"Running my boutique in Little Tokyo became so much easier once I switched to LINE Official Account. I can keep my personal chats separate while providing top-tier service to my customers. The Auto Reply feature is a lifesaver for managing inquiries after hours!"

Emi Tanaka

"The broadcast messages have a much higher engagement rate than our old email newsletters. Being able to track everything through the built-in statistics helps me understand exactly what my clients want. It is the perfect tool for growing a community-focused business."

Mark Nguyen

Review Analysis

Insights from user reviews.

Sentiment Score

21%

Negative

Summary

The app receives predominantly negative feedback, with users frequently experiencing severe technical instability, including app crashes, unresponsiveness, and an inability to open chat windows or log in. A significant system outage around September 30, 2025, caused widespread business disruption, compounded by a lack of prior notification or effective communication from the developers. Many users also express frustration over high subscription costs, restrictive message quotas, and critical missing features such as the ability to unsend messages or change customer names. Furthermore, specific issues have been reported following iOS 26 and iOS 26.0.1 updates, causing blank screens and app inaccessibility, overshadowing the app's intended suitability for business use.

Common Themes

Technical Issues(35)

System Outages(15)

Business Impact(8)

Pricing & Quotas(5)

iOS Compatibility(5)

Missing Features(5)

Customer Support(2)

About the app

Everything you need to know about LINE Official Account.

Description

Official Account lets you create business accounts to communicate with customers. ◆Official Account - Use business account to communicate with clients via broadcast messages, chat, and LINE VOOM posts. - Any LINE users can create an account for free. ◆Communication - Send messages to all LINE users who added Official Account as friend. - Use chat with clients and Auto Reply when you're unavailable. - You can post on LINE VOOM. - Profile is provided to promote detailed business info. ◆Other features - You can specify a Sub Admin for management. - Statistics is provided. Privacy policy: https://www.lycorp.co.jp/en/company/privacypolicy/ Terms of use: https://terms2.line.me/official_account_terms_oth

Latest Version

6.4.0

Size

65.7 MB

First Released

Aug 26, 2019

Turn Every Conversation Into a Loyal Customer

Join 10M+ businesses using LINE to provide world-class service. Download the app today and start building your official presence for free.

FAQ

Frequently Asked Questions

Everything you need to know about LINE Official Account

What is LINE Official Account?

LINE Official Account allows businesses to create dedicated accounts to communicate with customers through broadcast messages, chat, and LINE VOOM posts.

Is it free to create a LINE Official Account?

Yes, any LINE user can create a LINE Official Account for free, enabling businesses to start communicating with customers without cost.

How can LINE Official Account communicate with customers?

LINE Official Account communicates via broadcast messages to friends, direct chat with auto-reply, LINE VOOM posts, and profile information for detailed business promotion.

Can LINE Official Account provide customer support features like chat and calls?

Yes, LINE Official Account offers real-time customer chat, including booking capabilities, and integrates with LINE Call for video and voice communication.

Does LINE Official Account offer analytics for business performance?

Yes, LINE Official Account provides statistics on target reach, sent messages, friends added, and demographic data to help businesses analyze performance and engagement.

Can businesses offer promotions using LINE Official Account?

Yes, businesses can push sales and promotions by creating and distributing coupons and reward cards directly through their LINE Official Account.

Is it possible to manage LINE Official Account from a mobile device?

Yes, users can manage their LINE Official Account conveniently from a mobile phone, as the app is designed for easy and fast administration on the go.

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