WhatsApp Business: Build Credibility, Automate Success, and Grow Your Brand

The essential messaging toolkit for US entrepreneurs and solopreneurs. Separate your work and personal life, showcase your products, and stay responsive with smart automation—all from a single device.

Business Management ›Communication & Messaging ›

Publisher

WhatsApp Inc.

Your Business, Visualized

Discover the interface used by 173M+ users.

WhatsApp Business profile for a retail shop showing a Meta Verified badge and product catalog

A WhatsApp Business status update promoting a 25 percent off sale for a small business

A screenshot of the WhatsApp Business catalog feature showing a houseplant starter set product page with a message business button.

WhatsApp Business interface showing an automated away message with business hours

WhatsApp Business app interface showing chat conversations organized with colored labels like New Customer and Order Complete

WhatsApp Business app interface showing contact information and private customer notes for personalized client management

Interface for creating ads that link directly to WhatsApp Business for customer growth

WhatsApp Business app interface showing a conversation between a small business owner and a customer about a custom order.

Professionalize Your Client Connections

The tools that make this app stand out, trusted by 173M+ users.

📱

Separate Work from Life

Create a dedicated business identity on your current phone using a landline or second number to protect your personal privacy.

⚡

Automate Your Growth

Save hours every week with automated quick replies and away messages that keep your leads warm while you're off the clock.

🛍️

Showcase and Sell

Build instant credibility with a professional catalog and verified profile that lets customers browse and buy without leaving the chat.

Loved by users worldwide

Trusted by 173M+ people who love this app.

"The Catalog feature has been a game-changer for my boutique. Being able to send products directly in the chat while keeping my personal life separate from my business has finally given me my evenings back!"

Sarah J., Boutique Owner

"As a realtor working with many international clients, WhatsApp Business is essential. The automated away messages and professional business profile helped me build trust instantly, even across different time zones."

Marcus T., Independent Realtor

Review Analysis

Insights from user reviews.

Sentiment Score

31%

Negative

Summary

This mobile app is experiencing predominantly negative feedback, with users frequently reporting severe issues related to app performance, including crashes, freezing, and general slowness. A widespread and irritating bug involves a persistent banner requesting full contact access, even when permissions are already granted. Business users express significant dissatisfaction with account blocking, data loss during migration, and the perceived lack of value in paid features. Many critical bugs, such as the app not opening and freezing, are directly attributed to recent updates and iOS compatibility, specifically on iOS 26 and iOS 26.2, despite some users still valuing the app's core communication functionality.

Common Themes

App Performance & Stability(10)

Contact Access Issues(9)

Business Account & Data Management(9)

General Satisfaction & Core Functionality(9)

Recent Updates & iOS Compatibility(6)

Status Features(4)

Notifications(2)

About the app

Everything you need to know about WhatsApp Business.

Description

About this app Everything you love about WhatsApp plus built-in tools for business WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business. You get free calls* and free international messaging* plus business features to help you do more with conversations. Download the app to get business benefits like these: • Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity. Use labels to quickly organize, filter, and find important conversations. Create a status to share an offer or news, and even take orders and payments** in-app to create a great customer experience. • Build relationships and trust. With a professional business profile on a secure platform, you build credibility and trust with customers. Use the app to provide more responsive customer support and build long-term loyalty. Subscribe to Meta Verified*** to reinforce your authenticity. • Sell more and grow. Get discovered, advertise, and make more valuable customer connections. Boost sales by sending targeted offers to customers; create ads that click to WhatsApp; showcase your product catalog; and give customers the convenience of in-app orders and payments.** FAQs Are all features free? The app is free to download and use, with a mix of free and paid features. Can I still use my personal WhatsApp? Yes! As long as you have two different phone numbers, your business and personal accounts can live together on a single device. Can I transfer over my chat history? Yes. When you set up the WhatsApp Business app, you can restore a backup from your WhatsApp account to transfer your messages, media, and contacts to your business account. How many devices can I connect? You can have a total of five web-based devices or mobile phones on your account (up to 10 if you subscribe to Meta Verified***). *Data charges may apply. Contact your provider for details. **Not available in all markets ***Available soon globally Terms of Service: https://www.whatsapp.com/legal/terms-of-service Learn more about messaging privately: https://www.whatsapp.com/privacy Learn more about WhatsApp safety: https://www.whatsapp.com/security

Latest Version

25.37.76

Size

263.8 MB

First Released

Apr 5, 2019

Ready to Professionalize Your Business Communication?

Join millions of entrepreneurs who use WhatsApp Business to automate their customer support, showcase their products, and separate their work life from their personal conversations—all in one app.

FAQ

Frequently Asked Questions

Everything you need to know about WhatsApp Business

Is the WhatsApp Business app free to download and use?

Yes, the WhatsApp Business app is free to download and use. It offers a combination of free and paid features to support your business operations.

Can I use WhatsApp Business and my personal WhatsApp on the same phone?

Yes, you can use both apps on a single device, provided you have two distinct phone numbers for your business and personal accounts.

How do I transfer my chat history to the WhatsApp Business app?

Yes, you can restore a backup from your personal WhatsApp account when setting up the WhatsApp Business app. This transfers your messages, media, and contacts.

How many devices can connect to a WhatsApp Business account?

A WhatsApp Business account supports up to five web-based devices or mobile phones. Subscribing to Meta Verified increases this limit to ten devices.

Does WhatsApp Business offer automated messaging features?

Yes, WhatsApp Business includes tools for automated quick replies and away messages. These features help businesses respond efficiently and avoid missing opportunities.

Can I showcase my products and services within WhatsApp Business?

Yes, WhatsApp Business allows you to showcase your products and services through a dedicated catalog feature. Customers can browse and message the business directly about items.

How can I organize customer conversations in WhatsApp Business?

WhatsApp Business provides a labels feature to organize, filter, and quickly find important conversations. You can assign labels like 'NEW CUSTOMER' or 'ORDER COMPLETE.'

Can I create ads that link to WhatsApp Business?

Yes, WhatsApp Business enables you to create ads that directly click to WhatsApp. This helps boost visibility and connect with more customers.

Does WhatsApp Business support in-app orders and payments?

Yes, WhatsApp Business offers the convenience of in-app orders and payments, enhancing the customer experience. However, this feature is not available in all markets.

How does Meta Verified enhance a WhatsApp Business profile?

Subscribing to Meta Verified reinforces the authenticity of your WhatsApp Business profile and builds credibility with customers. It also allows connecting more devices.

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